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During two days, the participants will have the opportunity to compare different reimbursement and prices policies across the European markets. Setting the proper price and making certain the product is normally adequately reimbursed is essential for a company’s profitability. Leading pharmaceutical companies understand, how to succeed in a regulatory uncertainty, price – containment efforts and governmental pressure to lessen the medicines’ prices. Overcoming pricing & reimbursement hurdles is vital for achieving an instant market access. Key Audio speakers: Mondher Toumi, Vice President Pricing, Reimbursement & Wellness Outcomes, Lundbeck, France Sylvie Gabriel, Vice President Global Health Outcomes and Market Access, Sanofi Aventis, France Peter Sawicki, Institute’s Director, IQWIG, Germany Koen Torfs, Vice President Wellness Economics and Pricing, Janssen Cilag, Germany Altan Demirdere, Managing Director, Novartis, Turkey Fernando Royo, Vice President & General Manager, Genzyme, Spain Key topics: Benchmarking different pricing & reimbursement systems across the European markets Achieving competitive benefit in current pricing & reimbursement environment Keeping the perfect price within a drug’s lifestyle The role of health economics for pricing Best practices in improving market gain access to speed Who should go to: Vice Presidents, Heads, Directors, Senior Managers and Managers of: Pricing, Market Pricing, Industrial Pricing, Pricing Strategists, Pricing & Reimbursement, Wellness Economics, Outcomes Study, Regulatory Affairs, Governmental Affairs, Public Affairs, Public Policy Directors, Operations, Specialists, Regulatory Bodies For further sign up and information, go to the 3rd Annual Pharma Prices Strategies event webpages.